The Client
A group of hotel and resort owners wanted to disrupt the travel industry and brake down the boundaries of a conventional room, whilst maintaining a level of comfort and contemporary design. The result was a bubble Dome, a prototype made by local craftsman and local materials, with a unique 180-degree transparent window to the nature.
The Objective
To develop a brand identity that will evoke their indoor-outdoor approach, generate curiosity and add a layer of sophistication to an experience that was long perceived as low cost.
The Solution
The stunning experience of seeing the sky through the transparent ceiling window is what triggered the idea. With a 90 degree rotation, the letter D morphs into the iconic shape of the Dome itself, becoming a symbol an icon, a graphic element.
I applied that same thought process to the palette: paring bold shapes with gradients that matched different sky colours. This new found visual language was then applied across all stationary and other communication formats.
In parallel to the core identity, I collaborated with a 3D artist and architect in order to create a series of visualisations : Domes were virtually placed in various natural environments and the images generated were used as a strong selling argument, spreading across media and social channels.
