The Client
In Anne Möller, they offer an innovative holistic approach to skincare, providing personalised cosmetics for every stage of life.
The Objective
To develop an online campaign that communicates the line of eye products for different age ranges.
The Solution
In collaboration with Barcelona agency Lobos&tacones, I've developed a concept "Con mirada de mujer" (having double meaning; the woman's look, as well as the woman's point of view). From there I've developed a series of videos and images to capture the moment of awakening and facing the true-self. The intention was to relate the Anne Möller science with cultural values such as promoting self-confidence, self-expression, inner beauty, and highlighting the idea that makeup and skincare are tools for enhancing one's natural beauty, rather than covering up flaws.
