The Client
SKY Contracting is the NYC area’s premier provider of specialised demolition and environmental remediation services.
The Objective
To develop a cutting-edge website as well as a broad range of brand applications to reach their audience ranging from B2B to B2C.
The Solution
Using their existing logo as a starting point, I started to look at various ways to bring personality and a bold tone of voice to their overall corporate communication. Historically, Demolition has been an industry whose players haven’t paid much attention to branding.The challenge was to find the appropriate visual language in order to make Sky Contracting’s presence relevant to its customers.
To do so, I proposed and developed a contemporary and dynamic website as well as detailed guidelines for a wide range of brand applications from stationary to vehicle & machinery, leaflets, billboards, online ads etc...
